The new NBA app introduces a TikTok-like vertical video feed

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The TikTok-like video feed will function content material from video games. | Image: NBA

TikTok’s vertically-oriented, curated method to social video has remodeled feeds for higher and worse, and the NBA is subsequent in line with its newly redesigned app for Android and iOS.

A serious a part of its individualized person expertise is a “For You” vertical video feed that may present highlights from NBA video games that includes “behind-the-scenes entry to gamers and groups,” NBA-related reveals, content material from influencers, and the SiriusXM present NBA Today in addition to showcase partnered channels like Turner Sports and Bleacher Report.

Another fashionable social media function the new NBA app contains is its “tales.” Similar to Snapchat, Instagram, and others, it has a horizontal number of expiring movies that present high performs or dunks and different…

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