Record 50 Million Americans Expected to Bet $16 billion on Super Bowl 57

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Regardless of what happens on the field between the Philadelphia Eagles and Kansas City Chiefs, Sunday’s Super Bowl 57 in Glendale, Ariz., is poised to become a record-setter.

A record 50.4 million Americans are expected to bet on the NFL’s championship game, a whopping 61% increase from the previous record set in 2022, according to the results of a survey conducted by the American Gaming Association, a trade group representing the gaming industry. That means roughly 20% of the U.S. population will bet on the game, according to the AGA, with the amount wagered expected to reach $16 billion.

Those numbers are driven largely by the expansion of legal sports betting, which is now available in 33 states. From Super Bowl MVP odds to the spread, moneyline and even the color of the Gatorade shower for the winning coach, bettors are on board.

“Every year, the Super Bowl serves to highlight the benefits of legal sports betting: bettors are transitioning to the protections of the regulated market, leagues and sports media are seeing increased engagement, and legal operators are driving needed tax revenue to states across the country,” said AGA President Bill Miller in a news release.

Super Bowl Betting The Norm, Not Exception

According to the AGA, 30 million American adults plan to place a traditional Super Bowl sports wager through Super Bowl betting sites, at a retail sportsbook or with a bookie, a figure that is up 66% from 2022. And 28 million plan to bet casually with friends or as part of a pool or Super Bowl squares contest, up 50% from last year. More than a third of survey respondents (34%) said that the expansion of legal sports betting has made watching an NFL game more exciting.

It’s no surprise that betting on Super Bowl 57 odds will smash records, given that several states — most notably Ohio, with its population of nearly 12 million — have legalized or launched sports betting since last year’s NFL championship game.

This year also marks the first Super Bowl played in state with legal sports betting and sports betting sites, and in an arena with an on-site retail sportsbook. Arizona launched sports betting in September 2021, and a year later BetMGM opened a retail sportsbook adjacent to (though not inside) State Farm Stadium.

With the expansion of legal sports betting and sports betting apps in the U.S., such setups will become the norm rather than the exception. Next year’s NFL title game is in Las Vegas, long a bastion of legal sports betting. The 2025 edition is in Louisiana, where legal sports betting launched in most parishes in November of 2021—including the parish that includes New Orleans, where the game will be played.

More Record-Breaking Years to Come for Super Bowl Betting?

And the record Super Bowl 57 betting totals expected for this year’s game could well fall again next year, given that even more states are in line to legalize or expand sports betting. Massachusetts launched retail sports betting in January and will allow wagering at MA sports betting apps — which typically draw 90% or more of wagering action in states that allow them — in March, putting a state with nearly 7 million residents in play for next year’s Super Bowl.

Maine is also expected to launch legal retail and mobile sports betting by early 2024. Nebraska is laying the groundwork to launch retail sports betting, and lawmakers in North Carolina are making another push to pass a mobile sports betting bill that fell one vote shy of being approved in 2022. Sportsbook promo codes for the Super Bowl, which offer perks such as bonus bets or deposit matches, also help to attract new bettors even in states where the practice has been legalized.

Super Bowl betting also stands alone due to the hundreds of wagers that U.S. sportsbooks make available for the game. In addition to standard Super Bowl 57 odds and point spreads, operators also roll out hundreds of Super Bowl prop bets covering every aspect of the game. It all points to 2023 being one of several record-breaking years of wagering on America’s most bet-upon sporting event.

Responsible Gambling

Always gamble responsibly. All licensed and legal operators in the United States have resources available to bettors, including educational guides on how to spot problem gaming, links to support services and tools to self-exclude for a set period of time. Support is available at the National Council on Problem Gaming, 1-800-GAMBLER and American Addiction Centers. Be sure to only wager on gambling sites that are licensed and regulated by the gaming regulatory body in your state. That ensures games are fair, bets are honored, customers’ funds are secure and that there are legal protections for the consumer.

Sports betting and gambling are not legal in all locations. Be sure to comply with laws applicable where you reside.